Pricing the Tunnel

John Kay

in The Business of Economics

Published in print October 1996 | ISBN: 9780198292227
Published online November 2003 | e-ISBN: 9780191596520 | DOI:
 Pricing the Tunnel

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This chapter is concerned with the pricing decisions facing Eurotunnel. This is a simple company with one production facility, a narrow pre‐defined product range and even a limited lifespan and enables the game theoretic issues of pricing policies to emerge clearly.

Keywords: competition; Eurotunnel; game theory; market entry; market structure; pricing; product range; production; strategy

Chapter.  4840 words.  Illustrated.

Subjects: Microeconomics

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