The Media Revolution

John Kay

in The Business of Economics

Published in print October 1996 | ISBN: 9780198292227
Published online November 2003 | e-ISBN: 9780191596520 | DOI:
 The Media Revolution

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This chapter uses the framework developed in earlier sections to suggest how one of the most exciting and controversial of modern industries – audio‐visual media – is likely to evolve. It is argued that the services of origination, of publishing, and of delivery and dissemination, which have historically been integrated in electronic, but not other media, will break down into their component parts in electronic media also.

Keywords: delivery; disintegration; electronic media; information technology; integration; media; origination; publishing; strategy

Chapter.  2360 words. 

Subjects: Microeconomics

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