Chapter

A Web of Reinforcements

Ekkehart Schlicht

in On Custom in the Economy

Published in print March 1998 | ISBN: 9780198292241
Published online November 2003 | e-ISBN: 9780191596865 | DOI: http://dx.doi.org/10.1093/0198292244.003.0002
 A Web of Reinforcements

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Custom comprises habitual, emotional, and cognitive aspects that mutually reinforce each other. This chapter concentrates on conservatism and conformity as important elements in the formation of custom, and it emphasizes the—largely tacit—interplay of cognitions and emotions that stabilize a custom.

Keywords: cognition; conformity; conservatism; custom; emotion; habit; implicit knowledge; tacit knowledge

Chapter.  3639 words. 

Subjects: Microeconomics

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