Chapter

Attribution and Motivation

Ekkehart Schlicht

in On Custom in the Economy

Published in print March 1998 | ISBN: 9780198292241
Published online November 2003 | e-ISBN: 9780191596865 | DOI: http://dx.doi.org/10.1093/0198292244.003.0010
 Attribution and Motivation

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There exists not only a preference for rule following, but also a strong tendency for moulding motives that fit perceived regularities. In this way, customary patterns of behaviour engender motives and convictions.

Keywords: attribution; cognitive dissonance; convictions; discounting; forced compliance; hidden costs of reward; motives; over‐justification; rule preference

Chapter.  3257 words. 

Subjects: Microeconomics

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