Campaign Strategy

Joan E. McLean

in Women and American Politics

Published in print February 2003 | ISBN: 9780198293484
Published online November 2003 | e-ISBN: 9780191598944 | DOI:

Series: Gender and Politics

 Campaign Strategy

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This chapter reviews existing research about the campaigns of women candidates for public office. McLean proposes an agenda for future research analysing the effects of gender on campaign strategy and suggests specific questions to be investigated in the areas of campaign decision‐making, staffing patterns, media strategy, campaign fund‐raising, and voter targeting.

Keywords: campaign strategy; campaigns; candidates; decision‐making; fund‐raising; gender; media; staffing; voter targeting; women

Chapter.  8226 words. 

Subjects: US Politics

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