Chapter

Business Networks

Mark Casson

in Information and Organization

Published in print January 2001 | ISBN: 9780198297802
Published online November 2003 | e-ISBN: 9780191596063 | DOI: http://dx.doi.org/10.1093/0198297807.003.0004
Business Networks

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Information may be unreliable or deliberately misleading. The economy needs both law and society to ensure the quality of information. The quality of much of the information used by entrepreneurs is ensured by business networks, where moral suasion and reputation effects guarantee a degree of mutual trust.

Keywords: assurance; Competence; Group; network; quality; Social; Transaction cost

Chapter.  10830 words.  Illustrated.

Subjects: Microeconomics

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