Chapter

Strategy and the Multinational Enterprise

Stephen B. Tallman and George S. Yip

in Oxford Handbook of International Business

Published in print August 2001 | ISBN: 9780199241828
Published online November 2003 | e-ISBN: 9780191596834 | DOI: http://dx.doi.org/10.1093/0199241821.003.0012
Strategy and the Multinational Enterprise

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A strategy analysis framework is used to examine the key strategic issues facing multinational enterprises (MNEs). The strategic analysis process is first reviewed, and then issues of international strategy are identified. These issues are then examined using the strategy analysis process. The aim is to identify the most salient issues of international strategy and to set an agenda for debate and further research.

Keywords: international business; international strategy; multinational enterprises; strategic planning

Chapter.  11528 words.  Illustrated.

Subjects: International Economics

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