A strategy analysis framework is used to examine the key strategic issues facing multinational enterprises (MNEs). The strategic analysis process is first reviewed, and then issues of international strategy are identified. These issues are then examined using the strategy analysis process. The aim is to identify the most salient issues of international strategy and to set an agenda for debate and further research.
Keywords: international business; international strategy; multinational enterprises; strategic planning
Chapter. 11528 words. Illustrated.
Subjects: International Economics
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