The Structure of New Markets

P. A. Geroski

in The Evolution of New Markets

Published in print April 2003 | ISBN: 9780199248896
Published online November 2003 | e-ISBN: 9780191596308 | DOI:
 The Structure of New Markets

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Describes and analyses the evolution of the structure of new markets. It evaluates a few case studies (particularly that of automobiles) highlighting the dynamics of market entry and exit. After noting the typical early proliferation of firms and products in a new market, it devotes the rest of the chapter to explain the nature of this proliferation and of its speed of entry. Special attention is given to the role of entry barriers, product characteristics, and sources of the entrants.

Keywords: automobile; entry barriers; market entry; market exit; new market; speed of entry

Chapter.  10821 words.  Illustrated.

Subjects: Microeconomics

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