Chapter

The Growth of the Market

P. A. Geroski

in The Evolution of New Markets

Published in print April 2003 | ISBN: 9780199248896
Published online November 2003 | e-ISBN: 9780191596308 | DOI: http://dx.doi.org/10.1093/0199248893.003.0005
 The Growth of the Market

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Shows how the dominant design shapes the nature of the competition in the new mass market. Using the mobile market as an example, it describes the typical pattern of market growth as a logistic one, with an initial slow rate, followed by a sudden take‐off into a period of rapid growth, which, eventually, slows. It devotes the rest of the chapter to look into the factors that might explain this S‐shaped growth. Genetically modified food and shipbuilding are some of the product‐case studies used to illustrate the analysis.

Keywords: genetically modified food; logistic growth; mass market; mobile phones; new market; shipbuilding; take‐off

Chapter.  12948 words.  Illustrated.

Subjects: Microeconomics

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