Trading Companies in Theory and History

Geoffrey Jones

in Merchants to Multinationals

Published in print March 2002 | ISBN: 9780199249992
Published online November 2003 | e-ISBN: 9780191596483 | DOI:
 Trading Companies in Theory and History

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This chapter reviews the theoretical literature on the role of trading companies, which emphasizes the importance of knowledge, information, reputation, and relationships. It places the experience of British trading companies in the context of the literature on the history of international business. The methodology of the study is explained, including the calculations of return on capital employed.

Keywords: history; information; international business; knowledge; relationships; reputation; return on capital employed; trading company

Chapter.  7343 words. 

Subjects: Economic History

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