Chapter

End Game

Geoffrey Jones

in Merchants to Multinationals

Published in print March 2002 | ISBN: 9780199249992
Published online November 2003 | e-ISBN: 9780191596483 | DOI: http://dx.doi.org/10.1093/0199249997.003.0011
 End Game

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This chapter investigates the disappearance of most of the British trading companies between the 1980s and 2000. Although some firms suffered from failed strategies to diversify into regions and industries where they lacked expertise, the main problem was that British capital markets regarded these firms as unfashionable, and falling share prices were the result. The principal survivors, John Swire & Sons and Jardine Matheson, were family controlled.

Keywords: capital markets; diversification; expertise; failure; family control; fashion; Jardine Matheson; John Swire & Sons; share price; strategy

Chapter.  8293 words. 

Subjects: Economic History

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