Not for Profit—for Sale

Alnoor Bhimani

in Management Accounting in the Digital Economy

Published in print November 2003 | ISBN: 9780199260386
Published online August 2004 | e-ISBN: 9780191601231 | DOI:
 Not for Profit—for Sale

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This chapter presents a case study on the establishment of management controls in an Internet start-up firm. In a span of a few years, the firm adopted a more structured form of management to demonstrate its management competence, and be more responsive to customers and potential partners. In short, the firm assumed a new guise not only to make itself profitable, but to capitalise its competencies to be realized in a merger. It was ‘for sale’ rather than only ‘for profit’.

Keywords: Internet start-up; management control; organisational change

Chapter.  6054 words.  Illustrated.

Subjects: Financial Markets

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