Chapter

Rhetoric and the Construction of the Centre

Andrew Hindmoor

in New Labour at the Centre

Published in print November 2004 | ISBN: 9780199273140
Published online January 2005 | e-ISBN: 9780191601897 | DOI: http://dx.doi.org/10.1093/0199273146.003.0003
 Rhetoric and the Construction of the Centre

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This chapter explores the rhetoric of invention, focusing on the kinds of arguments politicians use to persuade audiences. It discusses the kinds of rhetorical arguments politicians use, and the limits of rhetoric. It is argued that rhetoric can be used to change beliefs. However, it persuades an audience based on the beliefs it already has.

Keywords: rhetoric; persuasion; politicians

Chapter.  9796 words.  Illustrated.

Subjects: UK Politics

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