Chapter

Rhetoric, New Labour, and the Constructionof the Centre

Andrew Hindmoor

in New Labour at the Centre

Published in print November 2004 | ISBN: 9780199273140
Published online January 2005 | e-ISBN: 9780191601897 | DOI: http://dx.doi.org/10.1093/0199273146.003.0004
 Rhetoric, New Labour, and the Constructionof the Centre

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This chapter examines New Labour’s efforts to rhetorically construct the political centre based on its policies on devolution, minimum wage, trade union recognition, and tax increase in the 2002 budget. It is argued that policies are not left-wing because policies are not ‘really’ anything. New Labour used definitions, comparisons, ridicule, authority, and arguments about cause and effect, contradiction, and sacrifice to persuade voters that its policies were at the political centre.

Keywords: New Labour; rhetoric; political centre; devolution; minimum wage; trade union; taxes

Chapter.  8994 words. 

Subjects: UK Politics

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