The Appointment of J. C. W. Reith

Asa Briggs

in The History of Broadcasting in the United Kingdom, Volume I

Published in print March 1995 | ISBN: 9780192129260
Published online March 2012 | e-ISBN: 9780191670008 | DOI:
The Appointment of J. C. W. Reith

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  • Modern History (1700 to 1945)


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This chapter focuses on the appointment of J.C.W. Reith as general manager of the British Broadcasting Corporation (BBC). It explains that Reith was offered the position as early as December 14, 1922 and that after less than a year he was promoted to managing director. It suggests the Reith's rapid promotion was a recognition of the trust and respect he had won among the handful of people who knew his work from the inside and his public popularity. It provides information of Reith's professional background and describes his accomplishments at the BBC.

Keywords: Reith; general manager; managing director; promotion; public popularity

Chapter.  3369 words. 

Subjects: Modern History (1700 to 1945)

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