Chapter

Facing the Nation

Asa Briggs

in The History of Broadcasting in the United Kingdom, Volume I

Published in print March 1995 | ISBN: 9780192129260
Published online March 2012 | e-ISBN: 9780191670008 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780192129260.003.0020
Facing the Nation

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This chapter describes J.C.W. Reith's publicity strategy for the British Broadcasting Corporation (BBC). It discusses the launch of the Radio Times in September 1923 and the appointment of Gladstone Murray as director publicity in December 1924. It explains that Radio Times was designed to shape the public image of BBC while Murray was authorize to control the editorial side of all publications and granted sole responsibility for all public relations.

Keywords: Reith; Radio Times; Gladstone Murray; public image; publicity; public relations

Chapter.  4960 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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