Chapter

Audiences: At Home and Abroad

Asa Briggs

in The History of Broadcasting in the United Kingdom: Volume II: The Golden Age of Wireless

Published in print March 1995 | ISBN: 9780192129307
Published online October 2011 | e-ISBN: 9780191670015 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780192129307.003.0003

Series: History of Broadcasting

Audiences: At Home and Abroad

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The chapter traces the responses of the listeners both at home in Britain and abroad. The number of licence-holders in Britain increased steadily in the 1930s. The figures further climbed in the years of economic depression. Britain was next only to the United States in the ranking order of countries with large numbers of wireless sets. On the eve of the Second World War, the Midlands and the west of England had the greatest density of distribution of wireless licences. The BBC's deliberate policy to spread the service resulted in the complete coverage of the remotest parts of Britain including areas such as northern Scotland. This chapter provides a detailed account of listener research that began in the United States as a branch of market research in order to understand better listeners’ preference.

Keywords: listeners; BBC; Britain; wireless sets; United States

Chapter.  60327 words.  Illustrated.

Subjects: Modern History (1700 to 1945)

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