Chapter

How can behaviour be changed?

Alison Blenkinsopp, Rhona Panton and Claire Anderson

in Health Promotion for Pharmacists

Second edition

Published in print December 1999 | ISBN: 9780192630445
Published online September 2009 | e-ISBN: 9780191723575 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780192630445.003.0004
How can behaviour be changed?

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This chapter explores the reasons why people pursue unhealthy behaviours. It then presents a model for behaviour change that pharmacists can use in their daily practice and provides an introduction to the necessary communication skills. The Transtheoretical Model (TTM), more commonly known as “Stages of Change”, has become widely used in recent years. The model draws on theories from psychotherapy to explain variations in people's response to advice about changing behaviour, and sets out a framework for tailoring advice to individuals.

Keywords: health behaviour; unhealthy behaviour; behaviour change; Transtheoretical Model; pharmacy practice; communication skills

Chapter.  5401 words. 

Subjects: Public Health and Epidemiology

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