<i>Creatures of bounded rationality</i>

William A. Silverman

in Where's the Evidence?

Published in print April 1999 | ISBN: 9780192630889
Published online September 2009 | e-ISBN: 9780191723568 | DOI:
Creatures of bounded rationality

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This chapter presents a 1995 commentary on decision making by doctors and patients. Studies show that in many situations, a decision seems to be influenced more by the threat of a loss than by the possibility of an equivalent gain. Preferences between gains are most often risk-averse; preferences between losses are usually risk-seeking.

Keywords: medical practice; medical care; patient care; patient participation; decision making

Chapter.  1462 words. 

Subjects: Public Health and Epidemiology

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