Chapter

Developing Theories of Priming with an Eye on Function

Jeffrey S. Bowers and Sid Kouider

in Rethinking Implicit Memory

Published in print November 2002 | ISBN: 9780192632326
Published online March 2012 | e-ISBN: 9780191670466 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780192632326.003.0002
Developing Theories of Priming with an Eye on Function

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This chapter highlights the role that functional considerations can play in improving our understanding of priming. The chapter is organized in four parts. First, it argues that priming is best explained as a by-product of learning within perceptual systems, with particular focus on visual word priming within the orthographic system. Second, it considers an alternative approach, according to which priming and perception are embedded within a more general theory of memory — so-called instance theories of memory. Third, it outlines an initial attempt to model visual word priming as an incidental by-product of learning within the orthographic system using a standard connectionist model of word recognition. And fourth, it discusses how long-term priming techniques should be used as a tool to constrain theories of reading.

Keywords: theories of priming; perceptual systems; learning; theory of memory; orthographic system; word recognition; word priming

Chapter.  11973 words. 

Subjects: Cognitive Psychology

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