Chapter

The memes’ eye view

Susan Blackmore

in Darwinizing Culture

Published in print January 2001 | ISBN: 9780192632449
Published online March 2012 | e-ISBN: 9780191670473 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780192632449.003.0002
The memes’ eye view

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Memetics offers novel solutions to old problems, among them the origins and evolution of the human brain, with its specialised language and unique intelligence. Thus, this chapter justifies that memetics can describe an array of developments, including the rise of big brains, culture, consciousness, and notions of self. It also addresses one further issue linked with the definition of memes. It sticks to Dawkins' original formulation of memes as information that is passed on by imitation. It then reports the advantages of the memetic perspective. Memes began driving genes to generate a brain that was especially good at replicating those memes. In addition, it clarifies the implications of the memetic driving hypothesis. In general, it is proposed that taking the memes' eye view will give as dramatic a transformation in the understanding of human nature as taking the genes' eye view has done in evolutionary biology.

Keywords: memes; memetics; human brain; culture; consciousness; genes; eye view

Chapter.  7434 words. 

Subjects: Cognitive Psychology

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