Chapter

Protectionism and Marketing Strategies for United States Firms

Wesley J. Johnston

in Trade Policy and Corporate Business Decisions

Published in print April 1990 | ISBN: 9780195055382
Published online October 2011 | e-ISBN: 9780199855056 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195055382.003.0009
Protectionism and Marketing Strategies for United States Firms

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This chapter lists the broad range of corporate responses that can serve to break the cycle. These include changes in production strategy, corporate joint ventures and other structuring strategies, refocusing, and repositioning. These strategies reach beyond the traditional function of marketing management and might be considered strategies for a broader management function and competitiveness.

Keywords: joint ventures; refocusing; repositioning; competitiveness

Chapter.  5588 words. 

Subjects: Economic Systems

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