Attitudes and Cognitive Dissonance

James D. Laird

in Feelings

Published in print January 2007 | ISBN: 9780195098891
Published online April 2010 | e-ISBN: 9780199893614 | DOI:

Series: Series in Affective Science

Attitudes and Cognitive Dissonance

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This chapter deals with the feelings of liking and disliking, or attitudes. It first discusses the extensive literature inspired by cognitive dissonance theory, which was later reinterpreted by Bem as representing self-perception. Although some of this research does not seem to fit self-perception theory, a considerable amount does. Also discussed is the foot-in-the-door technique, which may create attitudes, as well as recent work on attitude “creation” through actions.

Keywords: feelings; like; dislike; attitude; cognitive dissonance theory; foot-in-the-door technique

Chapter.  11621 words. 

Subjects: Cognitive Psychology

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