A Blueprint for Change

DAVID A. NADLER, michael l. tushman and mark b. nadler

in Competing by Design

Published in print October 1997 | ISBN: 9780195099171
Published online October 2011 | e-ISBN: 9780199854868 | DOI:
A Blueprint for Change

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As shown through the narrative about BOC's Industrial Gases Division, companies have to adjust to changing environments by being open to innovation, new technology, and collaborating enterprises through undermining geographic boundaries. While competition has evidently become more intense across all industries and business sectors, the need for companies to work on their competitive advantage arises. However, it is also important to note that the methods of attaining such competitive advantage also changes and organizations cannot merely rely on traditional procedures. This chapter introduces how “organizational capabilities”—the ways in which organizations structure and motivate—has proved to be one of the most fundamental sources of competitive advantage. Managers have to understand how to effectively utilize their competitive strengths and that designing organizations is a continuous process.

Keywords: Industrial Gases; changing environments; competitive advantage; organizational capabilities; managers; organization design; competitive strengths

Chapter.  6149 words.  Illustrated.

Subjects: Organizational Theory and Behaviour

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