Implementing New Designs

DAVID A. NADLER, michael l. tushman and mark b. nadler

in Competing by Design

Published in print October 1997 | ISBN: 9780195099171
Published online October 2011 | e-ISBN: 9780199854868 | DOI:
Implementing New Designs

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In the early 1980s, General Motors attempted to implement the GM-10 program, which entailed gathering resources from various aspects of the corporation and establishing a single unit concerned with the entire process of producing new mid-sized cars to address the increasing competition in the market. However, the company seemingly proved to be incapable of pulling off such a setup since those that comprise GM are protective of its own bounds and resources. Chaos resulted from the attempts that GM made at reconstructing the company into two major groups. As this chapter identifies the mistakes made by GM, it examines the implementation of organization designs, specifically those that address the issue of managing organizational culture.

Keywords: General Motors; reconstruction; implementation; organization designs; organizational culture

Chapter.  7962 words.  Illustrated.

Subjects: Organizational Theory and Behaviour

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