Chapter

The Distribution of Venetian Music Books

Jane A. Bernstein

in Music Printing in Renaissance Venice

Published in print November 1998 | ISBN: 9780195102314
Published online October 2011 | e-ISBN: 9780199853113 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195102314.003.0006
The Distribution of Venetian Music Books

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Real money in music publishing lay not with the printing of books, but with their distribution. First and foremost a book merchant, Girolamo Scotto maintained an efficient marketing system involving an established network of publishers, printers, and booksellers that stretched far beyond the confines of Venice. In order to reach an international market, Scotto relied on a group of employees, different from the men and women who worked in his printing shop, to distribute his books. Their duties concerned all aspects of the transport of books, including the receipt of book shipments, the selling of books either in their own bookshops or to other bookdealers, and the collecting of money and bills of exchange from other bookmen for the mercator.

Keywords: music publishing; merchant; Girolamo Scotto; shipments; mercator

Chapter.  6728 words.  Illustrated.

Subjects: Musicology and Music History

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