Chapter

Composers, Patrons, and the Venetian Music Press

Jane A. Bernstein

in Music Printing in Renaissance Venice

Published in print November 1998 | ISBN: 9780195102314
Published online October 2011 | e-ISBN: 9780199853113 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195102314.003.0007
Composers, Patrons, and the Venetian Music Press

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Composers quickly became aware of the possibility of addressing a larger audience through the press. With the commercialization of music printing, they no longer had to rely solely on their intermediate circle of patrons for the circulation of their music. Composers could now augment their fixed income either by selling their works outright to printers, or by getting involved in the actual publishing and marketing of their own works. Patrons also saw the potential of the printing press as a means of public recognition. Dedications abound with metaphors extolling the culture, erudition, and generosity of the benefactor.

Keywords: composers; commercialization; patrons; music printing; marketing; benefactor

Chapter.  7988 words. 

Subjects: Musicology and Music History

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