Chapter

Scotto and Gardano: Marketing a Musical Repertory

Jane A. Bernstein

in Music Printing in Renaissance Venice

Published in print November 1998 | ISBN: 9780195102314
Published online October 2011 | e-ISBN: 9780199853113 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195102314.003.0008
Scotto and Gardano: Marketing a Musical Repertory

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The musical repertory printed by Scotto and Gardano not only expressed the catholic taste of cosmopolitan Venice, but also reflected the interests of a wide-ranging international audience. The Italian madrigal, as might be expected, dominated the output of both printers. Like their respective repertories, Gardano and Scotto appear, on the surface, to have paralleled each other in their publishing careers: they were almost exact contemporaries; both lived in Venice and both produced an impressive output of over 400 music publications. Yet despite these obvious similarities, many differences set these two great music publishers apart from each other.

Keywords: repertory; Gardano; madrigal; contemporaries; publishers

Chapter.  2535 words.  Illustrated.

Subjects: Musicology and Music History

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