Chapter

Conclusion: Technology and Fiction

Ellen Gruber Garvey

in The Adman in the Parlor

Published in print October 1996 | ISBN: 9780195108224
Published online October 2011 | e-ISBN: 9780199855070 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195108224.003.0008
Conclusion: Technology and Fiction

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This chapter begins with a discussion of how television commercials have continued to sprawl into written fiction in ways more familiar from the 1890s. It then describes how advertising, as a product of and promoter of new technologies, encouraged readers to see mass-produced products as not just compatible with, but even the material for, constructing their unique individuality. Manufacturers also learned to appropriate the technologies of fiction, as well as of transportation and mass manufacture, to sell more goods.

Keywords: television; commercials; advertising; fiction; mass produced goods

Chapter.  1343 words. 

Subjects: Literary Studies (19th Century)

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