Chapter

How One Corporation Got Involved

Felice Davidson Perlmutter

in From Welfare to Work

Published in print December 1997 | ISBN: 9780195110159
Published online January 2009 | e-ISBN: 9780199865635 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195110159.003.0003
How One Corporation Got Involved

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This chapter tells the story of Pennsylvania Blue Shield's venture into the world of welfare. It discusses the factors that created the receptive environment for the venture. These include the organization's need for new workers, commitment and interest of management in the venture, the organization's history of providing training to new employees to give the necessary skills for competent job performance, receptive corporate culture, and involvement of other collaborating organizations in the project.

Keywords: Pennsylvania Blue Shield; welfare reform; corporate social responsibility; corporate culture; training

Chapter.  3658 words.  Illustrated.

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