Chapter

A Win-Win Game

Felice Davidson Perlmutter

in From Welfare to Work

Published in print December 1997 | ISBN: 9780195110159
Published online January 2009 | e-ISBN: 9780199865635 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195110159.003.0006
A Win-Win Game

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This chapter describes what happened to the trainees who completed the program and program outcomes in terms of costs and savings. Pennsylvania Blue Shield's data showed a dramatic return on investment in training. For an investment in the program of $655,266, more than $2.4 million was saved in welfare support payments between 1989 and 1992, during which the training was conducted and the graduates were employed. Tax credits to which Blue Shield was entitled totalled $430,492. The program gave Blue Shield an avenue to express its civic-mindedness and social responsibility; it also benefited in terms of public relations.

Keywords: Pennsylvania Blue Shield; welfare reform; corporate social responsibility; training; tax credits; public relations

Chapter.  2216 words.  Illustrated.

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