Chapter

Persuading the Masses

Suellen Hoy

in Chasing Dirt

Published in print January 1997 | ISBN: 9780195111286
Published online October 2011 | e-ISBN: 9780199854011 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195111286.003.0005
Persuading the Masses

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This chapter discusses the continuing crusade to introduce and popularize cleanliness across the United States. After 1910, reformers and sanitarians did not stop chasing dirt, in fact they had devise means to reach a bigger population wherein they could teach the importance of cleanliness. In the 1910s and 1920s public health and cleanliness were introduced in schools and workplaces, turning cleanliness into a cultural value. To the Americans, keeping clean was not only healthy but also patriotic, success-driven, and very American. Gradually becoming obsessed with cleanliness, America created journals, publications, and compelling advertisements (both on print and on radio) dedicated to sanitation—a move which educated and persuaded masses to value and observe cleanliness.

Keywords: public health; cleanliness; sanitarians; sanitation; advertisements

Chapter.  11651 words. 

Subjects: Social and Cultural History

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