From Identification to Rage

Richard Lischer

in The Preacher King

Published in print March 1997 | ISBN: 9780195111323
Published online October 2011 | e-ISBN: 9780199853298 | DOI:
From Identification to Rage

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The most complicated component in king's strategy of style was identification, which Kenneth Burke calls the rhetorical “principle of courtship.” For the first decade of his career, King worked relentlessly to align the objectives of the Movement with the values of moderate-to-liberal white America. His objective was the merger of black aspirations into the American dream. To achieve this, he had to persuade black Americans that his methods signified their best interests, and he had to persuade white Americans that his vision was uniform with their heritage. Due to the increasing influence of television, he laid out his mission of identification before a racially mixed audience.

Keywords: identification; white Americans; black aspirations; television; audience; style

Chapter.  8921 words. 

Subjects: Christianity

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