Chapter

Tuning in the Gospel

Joen A. Carpenter

in Revive Us Again

Published in print July 1999 | ISBN: 9780195129076
Published online October 2011 | e-ISBN: 9780199853274 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195129076.003.0008
Tuning in the Gospel

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From a vantage point outside fundamentalism, by the 1930s the likelihood that a revival would sweep across America seemed remote. After decades of mass evangelism, reform crusades, and millennial rhetoric, Americans no longer seemed all that interested in being saved. Nevertheless, out beyond the horizon of the Christian Century's vision, something new was stirring. Fired with a powerful yearning to bring revival to America, fundamentalists and other evangelicals were fashioning a contemporary religious style by making extensive use of the popular arts and the mass media: advertising, popular music and entertainment, broadcast journalism, and radio broadcasting. It was driven by the classic evangelical desire to share the gospel with the neighbors, the nation, and the world, and radio was proving to be a powerful tool for extending the reach of their message.

Keywords: Billy Sunday; revivalism; Christian Century; Charles Fuller; radio broadcast

Chapter.  8388 words. 

Subjects: Christianity

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