Chapter

Generating Internal Commitment to Values

Chris Argyris

in Flawed Advice and the Management Trap

Published in print January 2000 | ISBN: 9780195132861
Published online October 2011 | e-ISBN: 9780199848645 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195132861.003.0010
Generating Internal Commitment to Values

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This chapter describes how to generate internal commitment to values. Values form the core of any organization. And while the values that each firm organizes around will differ, a great deal of agreement exists among popular business book authors about how to create commitment to a set of values within an organization. Nearly all of them suggest something akin to the following: define the values clearly; communicate the values with the use of a multimedia network; have senior executives, and other powerful people, champion the values; and make sure that employees understand the values and accept them. Internal commitment is created when individuals have a significant influence on defining the goals to be achieved and the paths required to achieve them, when the goals represent a significant challenge, and when all these are related to the central values and needs of the individuals.

Keywords: internal commitment; multimedia network; goals

Chapter.  3558 words. 

Subjects: Knowledge Management

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