Generating Internal Commitment to Values

Chris Argyris

in Flawed Advice and the Management Trap

Published in print January 2000 | ISBN: 9780195132861
Published online October 2011 | e-ISBN: 9780199848645 | DOI:
Generating Internal Commitment to Values

Show Summary Details


This chapter describes how to generate internal commitment to values. Values form the core of any organization. And while the values that each firm organizes around will differ, a great deal of agreement exists among popular business book authors about how to create commitment to a set of values within an organization. Nearly all of them suggest something akin to the following: define the values clearly; communicate the values with the use of a multimedia network; have senior executives, and other powerful people, champion the values; and make sure that employees understand the values and accept them. Internal commitment is created when individuals have a significant influence on defining the goals to be achieved and the paths required to achieve them, when the goals represent a significant challenge, and when all these are related to the central values and needs of the individuals.

Keywords: internal commitment; multimedia network; goals

Chapter.  3558 words. 

Subjects: Knowledge Management

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.