Chapter

Jokes

Rachel Giora

in On Our Mind

Published in print May 2003 | ISBN: 9780195136166
Published online March 2012 | e-ISBN: 9780199846993 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195136166.003.0006
Jokes

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This chapter examines the role of jokes in language comprehension and production. It analyses the role of salience and the suppression assumption within the framework of the Graded Salience Hypothesis view of joke comprehension. The findings suggest that while jokes and other tropes share similar early processes activating salient meanings initially, they diverge with regard to integration processes. The result reveals that while the understanding of irony and metaphor involves retention of salient and compatible meanings, joke interpretation does not.

Keywords: jokes; language production; Graded Salience Hypothesis; salient meanings; suppression assumption

Chapter.  3759 words.  Illustrated.

Subjects: Cognitive Psychology

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