Book

Group Creativity

Edited by Paul B. Paulus and Bernard A. Nijstad

Published in print September 2003 | ISBN: 9780195147308
Published online April 2010 | e-ISBN: 9780199893720 | DOI: https://dx.doi.org/10.1093/acprof:oso/9780195147308.001.0001
Group Creativity

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Creativity often leads to the development of original ideas that are useful or influential, and maintaining creativity is crucial for the continued development of organizations in particular, and society in general. Most research and writing has focused on individual creativity, yet in recent years, there has been an increasing acknowledgment of the importance of the social and contextual factors in creativity. Even with the information explosion and the growing necessity for specialization, the development of innovations still requires group interaction at various stages in the creative process. Most organizations increasingly rely on the work of creative teams where each individual is an expert in a particular area. This book summarizes the exciting new research developments on the processes involved in group creativity and innovation, and explores the relationship between group processes, group context and creativity. It draws from a broad range of research perspectives, including those investigating cognition, groups, creativity, information systems and organizational psychology. The first section in this book focuses on how group decision making is affected by factors such as cognitive fixation and flexibility, group diversity, minority dissent, group decision-making, brainstorming and group support systems. Special attention is devoted to the various processes and conditions which can inhibit or facilitate group creativity. The second section explores how various contextual and environmental factors affect the creative processes of groups. The chapters explore issues of group autonomy, group socialization, mentoring, team innovation, knowledge transfer and creativity, at the level of cultures, and societies.

Keywords: original ideas; specialization; creative process; innovation; information systems; organizational psychology; cognitive fixation; brainstorming; group socialization

Book.  360 pages.  Illustrated.

Subjects: Social Psychology

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Table of Contents

Group Creativity in Group Creativity

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Better than Individuals? in Group Creativity

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Electronic Brainstorming in Group Creativity

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