Enhancing Ideational Creativity in Groups

Paul B. Paulus and Vincent R. Brown

in Group Creativity

Published in print September 2003 | ISBN: 9780195147308
Published online April 2010 | e-ISBN: 9780199893720 | DOI:
Enhancing Ideational Creativity in Groups

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This chapter reviews the various social and cognitive factors which affect the generation of ideas in groups. It focuses on ways that one can marshal the social and cognitive processes to demonstrate that group ideation can in fact exceed individual ideation in both the quantity and the quality of ideas produced.

Keywords: brainstorming; ideational creativity; cognitive processes

Chapter.  12189 words.  Illustrated.

Subjects: Social Psychology

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