Chapter

Is the Social Psychology of Creativity Really Social?

Beth A. Hennessey

in Group Creativity

Published in print September 2003 | ISBN: 9780195147308
Published online April 2010 | e-ISBN: 9780199893720 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195147308.003.0009
Is the Social Psychology of Creativity Really Social?

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Although there has been a long history of viewing creativity from an individualist perspective, a number of scholars have recently emphasized the important role of social factors in creativity. It is now recognized that family experiences, classroom climate, corporate cultures and national cultures can influence creativity. This chapter evaluates this social perspective of creativity from the vantage point of the intrinsic motivation theory of creativity. It appears that conditions which limit feelings of autonomy limit the extent to which individuals are motivated for creativity. External pressures or rewards, or a controlling environment, are typically associated with low levels of intrinsic motivation. It is shown that that under some conditions, external incentives can have positive effects on creativity. It argues that we need to consider carefully individual differences, culture, and the interpersonal context, in understanding how to enhance both intrinsic and extrinsic motivation for creative behavior.

Keywords: creativity; social psychology; social factors

Chapter.  9988 words. 

Subjects: Social Psychology

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