Basic Strategic Framework

William V. Rapp

in Information Technology Strategies

Published in print August 2002 | ISBN: 9780195148138
Published online October 2011 | e-ISBN: 9780199849376 | DOI:
Basic Strategic Framework

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This chapter provides a basic strategic framework for those who are considering IT as an option and as a competitive tool. The chapter presents three levels of IT strategy that are differentiated by the potential IT user's degree of sophistication, skill, and other basic elements involved in IT use that are introduced in this chapter. The chapter also looks into how higher-level firms make use of IT in terms of their general business strategies, and how IT may be integrated in the rest of the company's operations and structures. Level 1 refers to a strategy that does not involve employing IT in product and service differentiation. Levels 2 and 3, on the other hand, are very different from Level 1 as companies who are situated on this level consider IT as an essential factor in their processes.

Keywords: basic strategic framework; competitive tool; IT user; product and service differentiation; IT strategy; business strategies

Chapter.  3284 words. 

Subjects: Knowledge Management

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