Chapter

Retailing: Ito-Yokado, Seven-Eleven Japan

William V. Rapp

in Information Technology Strategies

Published in print August 2002 | ISBN: 9780195148138
Published online October 2011 | e-ISBN: 9780199849376 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195148138.003.0009
Retailing: Ito-Yokado, Seven-Eleven Japan

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Ito-Yokado (IY) and Seven-Eleven Japan (SEJ) has contributed in many ways to the contribution of retailing as utilizing IT made it possible for the two companies's stores to react more effectively to demand fluctuations that are brought about by local events, weather changes, shift in tastes, customer demographics, and other such spot causes. This improvement in their processes has not only reduced inventory costs but also facilitated the increases in the sales revenue per square meter. These companies have established allies with suppliers over different goods and services, thus encouraging others to form strategic alliances to gain more profit with the help of IT systems. This chapter looks into the retailing areas wherein IY operates, how IT is used in retailer-supplier relations, the measures taken which made SEJ Japan's leading fast food provider, and IY's e-commerce projects.

Keywords: Ito-Yokado; Seven-Eleven Japan; e-commerce; retailing; retailer-supplier alliance; IT systems

Chapter.  10756 words. 

Subjects: Knowledge Management

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