Chapter

Life Insurance: Nationwide Financial Services, Meiji Seimei

William V. Rapp

in Information Technology Strategies

Published in print August 2002 | ISBN: 9780195148138
Published online October 2011 | e-ISBN: 9780199849376 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195148138.003.0010
Life Insurance: Nationwide Financial Services, Meiji Seimei

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Not only did larger wealth and longer lives make the life insurance industry focus more on life instead of death, these elements, along with deregulation, have led to the development of new products, new market niches, and more participants in the market. Simultaneously on the supply side, market segmentation was lessened while mergers and affiliations became widespread. This chapter looks at Meiji Seimei Hoken, one of Japan's prominent life insurance companies and a Level 2 IT user, and Nationwide Financial Services Inc., one of the leading providers of life insurance in certain market niches in the US, and a Level 3 IT user, and how these companies, although with different strategies, have integrated IT into their operations to their competitive advantage.

Keywords: life insurance; deregulation; market niche; competitive advantage; IT; Nationwide Financial Services; Meiji Seimei

Chapter.  11776 words. 

Subjects: Knowledge Management

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