International Retail Banking: Sanwa Bank, Citigroup

William V. Rapp

in Information Technology Strategies

Published in print August 2002 | ISBN: 9780195148138
Published online October 2011 | e-ISBN: 9780199849376 | DOI:
International Retail Banking: Sanwa Bank, Citigroup

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Citigroup is believed to be the top player in international retail banking because of its ability to make the most of technological advances in electronic banking. Domestically however, Sanwa Bank—which is now a member of the UFJ Group and Financial One alliance, also possesses a high rank in terms of retail banking strategies in Japan. It could be observed though that Citi accounts for Japan's highest growth consumer-market segment. This chapter examines the role of IT in consumer banking, specifically in the case of the said two banks through discussing retail banking in Japan, the development of Sanwa Bank, Citigroup's consumer operations specifically on financial services and banking industries, and the Level 3 IT support structure strategy that Citigroup practices across the globe.

Keywords: Citigroup; Sanwa Bank; banking industry; retail banking; consumer-market segment; IT; IT support structure

Chapter.  14973 words. 

Subjects: Knowledge Management

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