A Scale Approved for Trade

Solly Angel

in The Tale of the Scale

Published in print February 2004 | ISBN: 9780195158687
Published online October 2011 | e-ISBN: 9780199849826 | DOI:
A Scale Approved for Trade

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Right around the time that the Home Products deal collapsed, Solly Angel received a phone call from one Oved Sadeh, the export manager of Shekel, the leading electronic scale company in Israel. The Shekel Company produced electronic scales and load cells for industrial plants, warehouses, shops and stores, hospitals, vehicles, and agricultural works, but did not make any personal scales for home use. In March 1993, together with Charlie, they turned their attention to modifying the cat face load cell so that it could be used in an incubator scale for Shekel. In May 1993, he met Oved and his colleague David Elbaz, the managing director of Shekel, for an after-dinner drink at the bar of the Sheraton Hotel outside Frankfurt airport. Oved and David wanted to license the cat face load cell and to pay royalties, at 5% of their wholesale prices, every time they made a sale. They were planning to invest some money in a new production line for the load cells and for that reason they did not think it appropriate to pay him anything up front for the promised license.

Keywords: cat face load cell; trade; Shekel company; Oved Sadeh; David Elbaz; Solly Angel

Chapter.  4554 words.  Illustrated.

Subjects: Innovation

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