Chapter

How I Got Started

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0001
How I Got Started

Show Summary Details

Preview

The chapter relates a story of how a single mother, raising a young son, with a full-time job in a New York publishing firm, obtained a successful business using a Direct Marketing strategy. Proving that the strategy is profitable, the book cites big companies spending close to two trillion dollars advertising their products or services by direct mail, TV, radio, newspapers, the Internet and other forms of media.

Keywords: business; Direct Marketing; strategy; direct mail; Internet

Chapter.  1082 words. 

Subjects: Business Strategy

Full text: subscription required

How to subscribe Recommend to my Librarian

Buy this work at Oxford University Press »

Users without a subscription are not able to see the full content. Please, subscribe or login to access all content.