Chapter

Elements of an Effective Offer

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0003
Elements of an Effective Offer

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Citing the characteristics of making a good offer, this chapter provides checklists in applying the principles and techniques of Direct Marketing. Believability, involvement, and creativity are qualities emphasized in the process of making an offer. Methods are presented in complementing the options to make the product or service enticing to customers.

Keywords: offer; principles; techniques; Direct Marketing; believability; involvement; creativity

Chapter.  5160 words.  Illustrated.

Subjects: Business Strategy

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