Chapter

Catalog Connections

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0007
Catalog Connections

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This chapter describes briefly the three basic types of catalogs namely: retail, business-to-, and consumer specialty. There are many different phases and hundreds of details in designing a catalog and this chapter provides a step-by-step guide for putting together a successful catalog, whether involving twenty products or 2, 000 products.

Keywords: catalog; retail; business-to-business; consumer specialty

Chapter.  7856 words.  Illustrated.

Subjects: Business Strategy

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