Chapter

Fulfilling Orders and Expectations

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0008
Fulfilling Orders and Expectations

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One of the most complex parts of the entire Direct Marketing process is the delivery of the product to the customer the way it was promised (through written copy or photographs) and on time. This chapter discusses and follows an order from beginning to end—from the moment a customer calls or writes an order to the moment the item is delivered to his or her door.

Keywords: Direct Marketing; delivery; order; written copy; photographs

Chapter.  6035 words.  Illustrated.

Subjects: Business Strategy

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