Chapter

Loyalty Programs: Frequent Flyers, Frequent Buyers

Lois K. Geller

in Response

Published in print November 2002 | ISBN: 9780195158694
Published online October 2011 | e-ISBN: 9780199849420 | DOI: http://dx.doi.org/10.1093/acprof:oso/9780195158694.003.0011
Loyalty Programs: Frequent Flyers, Frequent Buyers

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Keeping customers loyal to a business by offering incentives in return and the value that these programs bring to the business is discussed in this chapter. High quality products, extraordinary customer service, and establishing on-going communication with customers are identified to be effective tools in promoting increased business.

Keywords: loyal; business; incentives; high quality products; customer service; communication

Chapter.  6427 words.  Illustrated.

Subjects: Business Strategy

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